For over two decades, my professional life has been deeply rooted in understanding money — not just how it grows, but how people relate to it.
I have spent more than 25 years working across senior roles with Indian and global asset management firms, along with a brief stint in insurance. These years gave me a strong foundation in markets, products, risk, and portfolio construction. But more importantly, they gave me something far more valuable — perspective.
Through countless interactions with individuals from different walks of life, one truth became increasingly clear:
Most people don’t struggle because they lack information. They struggle because they lack clarity.
Clarity that cuts through noise.
Clarity that aligns money with life goals.
And clarity that comes from having one reliable, long-term guide they can trust.
Too often, financial decisions are influenced by headlines, tips, trends, or fear — leading to choices that don’t always serve the investor’s real interests. I’ve seen this repeatedly, even among intelligent, hardworking people.
After all years in corporate life, and with the encouragement of those closest to me, I chose to step away — not out of dissatisfaction, but out of purpose. I took a conscious leap of faith to do what I had always wanted to do: help people make sense of their money, build wealth patiently, and move closer to financial freedom — without confusion or anxiety.
Today, my focus is simple and unwavering:
to offer thoughtful, unbiased guidance, grounded in experience, and delivered with integrity — while creating a client experience that is clear, personal, and built for the long term.
My certification as a Qualified Personal Finance Professional (2022) further strengthened this approach, helping me view financial planning not as a product-driven exercise, but as a life-centric one.
Because money, when managed well, should not create stress. It should create confidence, freedom, and peace of mind.
My approach to investing is guided by one simple principle:
clarity before complexity, and discipline before excitement.
I focus on creating clear, well-structured plans that help you achieve your financial goals through long-term, stable investment strategies. These strategies are designed to protect capital first, while allowing wealth to grow steadily over time — without chasing trends or reacting to short-term noise.
Every portfolio is built with patience, prudence, and purpose. I believe that real wealth is created not by constant action, but by thoughtful decisions, held with conviction.
The money you entrust to me is treated with the same care, responsibility, and respect as my own personal investments — because trust is not claimed, it is earned and preserved over time.
To build a trusted, enduring brand known for consistently doing what is right — even when it is not the easiest or most popular choice.
To walk alongside clients as a long-term partner in their wealth creation and life-planning journey, offering clarity, continuity, and calm through every financial phase.
To uphold the highest standards of trust, integrity, professionalism, and confidentiality — not as values on paper, but as principles lived in every interaction.
To help every client achieve their financial goals through thoughtful planning, well-constructed portfolios, and investment choices that are aligned with their real needs — not market noise.
To build long-term relationships by offering personalised risk and wealth management solutions that evolve with our clients’ lives, ensuring relevance, clarity, and confidence at every stage of their journey.
Founded by me, Ajay Kumar Balwant Rupani, having an experience of over 23 years in the Mutual Fund industry having worked with some of the best Global and Local Asset Managers.
C/o, Adiveritas Inspections Pvt. Ltd.,
Office No. 1 & 2, Plot 94 & 95, Sector 19,
Kharghar, Navi Mumbai 410210
+91 9833152465
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AMFI Registered Mutual Fund Distributor – ARN-245615 | Date of initial registration – 23-May-2022 | Current validity of ARN – 14-Jun-2026
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